The platform is rolling out a updated setting that enables them to cut down on the volume of AI-made videos appearing in their feeds. This step comes as the platform revealed that it presently contains over 1 thousand million AI-generated clips.
Pilot Phase and Launch
This change is undergoing trials over the next few weeks before a global launch. This advancement aligns with a rise in AI-generated material, spurred by new AI video creators.
AI Content on Other Platforms
It has been noted that approximately 10% of the most rapidly expanding channels on a competing service primarily display AI-generated videos. A significant portion of this output is considered low-quality AI content, a term for poor-quality, bulk-generated content that is frequently absurd or surreal.
Based on user feedback that many people like content produced via AI tools, from computer-generated images to science explainers, and we intend to give people the option to adjust the amount of that, according to their own choices,” said a platform representative.
Volume and Proportions
TikTok shared that there are presently 1.3bn videos on its app tagged as made with AI. Collectively, over 100 m pieces of content are added to the app every day, making AI-generated material a relatively small percentage of its overall inventory.
Customizing Your Feed
Viewers will be in a position to reduce or increase the amount of AI-generated videos they watch by opening the content preference setting in the application and picking the AI content topic. Additional categories that are already be controlled under the setting cover current affairs, fashion, aesthetics, and dance.
Content Labeling and Policies
TikTok’s policies mandate content makers to tag lifelike AI-generated content, and it prohibits dangerous AI impersonations of celebrities or critical incidents. Any realistic AI-generated clip that is unmarked can be removed under its terms of service.
Furthermore, the platform will henceforth apply an “AI-made” watermark to content produced via its built-in AI features, or identified by an cross-platform project for spotting content made by AI. This action is aimed to help prevent users from trying to circumvent the labeling process.
Responsible AI Funding
The platform is also introducing a $2m AI literacy fund for specialists and organizations to create educational content about responsible artificial intelligence. This project will assist educational bodies dedicated to training coding and technology.
Platform Protection
The video-sharing app has defended its safety measures, amid debate over plans to make redundant numerous safety staff in the UK. The company is expected to eliminate hundreds of positions in its content moderation team in London, with trade unions and online safety experts expressing worry that humans are being replaced by machine-led review.
A senior executive stated that people-led review would still have a role, but automated tools can shield workers by filtering out the most distressing content ahead of it has to be seen by people. The company stated a 76% decrease in explicit and harmful content reviewed by content reviewers over the previous year due to the use of its machine learning processes.
It is vital to combine people and machines to ensure user safety,” the official commented. “We’ll have people as integral to the approach, but we additionally believe it’s highly necessary to limit contact with dangerous material as quickly as possible, which is where a lot of the machine support is making a difference operate efficiently.”
