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Toto Wolff Set to Divest Stake Pricing Mercedes Formula 1 Team at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has led Mercedes to historic success in Formula 1

Toto Wolff is in final negotiations to sell a portion of his ownership stake in the Mercedes Formula 1 team.

This transaction estimates the Mercedes team at £4.6 billion – an unprecedented figure for an F1 team – following McLaren was appraised at £3.5 billion in a change of corporate structure in September.

Wolff, who owns one-third of the Mercedes F1 operation, plans to divest a stake approximately 5%.

Wolff, aged 53 would stay on as team principal and chief executive officer should the deal proceed.

Shareholder Breakdown

Remaining partners in Mercedes F1 are Mercedes-Benz and chemicals giant Ineos, who each also own a third of the company.

An official representative stated: "We will be making no comment on the matter. The governance of Mercedes F1 will remain unaltered, and all three partners are fully committed to continued achievements of Mercedes-Benz in F1."

Financial Growth

This arrangement would represent a substantial rise in worth of the Mercedes team after Ineos bought its share for £208m in 2022.

This surge reflects the growth in market values of F1 teams recently due to the growing popularity of the sport around the world.

This trend was evident with the success of the F1 movie featuring Brad Pitt, which was released in summer 2023 and earned more than $630 million (£458 million) at cinemas worldwide.

The film represents Pitt's most successful movie and the most successful sports film to date.

Current Performance

The Mercedes team are runner-up in the constructors' championship, trailing McLaren Racing, with three Grands Prix remaining this season.

Their lead driver George Russell has secured victory in two of the 21 races so far and is in fourth place in the individual standings after McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

The team secured a unprecedented eight consecutive constructors' championships and seven drivers' titles, six won by Lewis Hamilton and one for Nico Rosberg, from 2014 and 2021.

By

Kiara Eaton MD

Lena is a digital strategist and community builder passionate about fostering creative networks.

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